After an agent complimented me on the professionalism and quality of my sells sheets, it dawned on me that what I’ve learned about creating sell sheets might be helpful to other artists. In that spirit, I created a free eGuide called, “How to Create a Sell Sheet for Artists.”
I’m not an expert in art licensing. I’m actually new to the industry. However, I do have 28-years experience in marketing communications. I’ve created hundreds of literature items, including brochures, catalogs, direct mail, print ads, and yes, product sell sheets. In addition, I’ve gleaned valuable information through some great coaching by Tara Reed, blog articles by Joan Beiriger and Kate Harper, as well as posts from many artists and agents on the Art of Licensing LinkedIn group.
The eGuide is a compilation of what I’ve learned. Since artists are predominately visual, I tried to keep the guide mostly visual. I anticipate this will be a “living” document and that it will grow and evolve as our industry does.
How is an Artist Sell Sheet Unique from other Sell Sheets?
Creating a sell sheet for a product like printed circuit boards is quite a bit a different than creating a sell sheet for art that goes on products. In both instances, the purpose of the sell sheet is the same – promote the product.
However, the presentation of the two is quite different. With product sells sheets, words and images are used to promote the key benefits of the product. With artist’s sell sheets the presentation is almost 99% imagery.
How do you promote the key benefits of your art to a manufacturer without words?
The answer is breathtakingly simple – you SHOW them! This is why creating mockups and displaying your art in various orientations (horizontal, vertical, square, round, etc.) is so important. It shows manufacturers how irresistible their products will look with your art on it.
There is no cookie-cutter formula for creating sell sheets. You have a lot of flexibility in how you design one. However, there are key elements that every sell sheet should have. Download and read the free How to Create a Sell Sheet for Artists eGuide to learn more – and if you like what you read, feel free to pass the link (http://nataliemarquis.com/PDF/How_to_Create_a_Sell-Sheet_for_Artists_eGuide.pdf) onto a friend or share it on your blog, FaceBook or Twitter feed.
Got a Great Sell Sheet?
Got a great art licensing sell sheet? Email me a JPG or PDF and I’ll post in on my blog with a link back to your website.